HomeBusiness automationReview requests
REVIEW REQUESTS
Review requests that go out at the right moment, by the book
A useful review request goes out after a job is genuinely complete, points at the exact profile you mean, and follows the platform’s rules. We will not write reviews for you, and we will not set up a path that only invites favourable ratings.
- Sent after the work is actually finished
- No review gating, and no writing reviews for you
- Quoted to your brief
This is part of our business automation work, scoped from an enquiry. Follow-on website work uses our published packages, from £1,000.
01 / What this is
Ask for a review while the job is still fresh, and do it by the book
A completed job is the natural moment to ask a customer whether they would leave a review. In practice, the request often waits until someone remembers, by which time the work is no longer top of mind, or it is asked only of the people you happen to see.
Review request automation, as we set it up, is a timely message after a job or appointment is complete, sending the customer to a destination you have chosen, usually a Google Business Profile, in wording you have approved.
We will not write reviews on your behalf, post reviews we did not receive, or set up a path that only invites five-star ratings. Those practices breach platform rules and can raise consumer protection issues. The official starting points are Google’s review policies and guidance from the Competition and Markets Authority. This page is not legal advice.
02 / When requests only happen if someone remembers
The profile is important, and the ask is inconsistent
Reviews will not fix a website that cannot be found, or a listing that is out of date. If discovery is the main problem, local SEO or a £99 SEO audit may be the better first step. A request process starts to help when the work is already being delivered, and the ask is the part that is patchy.
You only ask the people you bump into
A conversation at the door, or at the desk, reaches some customers and misses the rest, including people who were pleased with the work but have already left.
The link is hard to find, or easy to get wrong
A search for your business name can surface the wrong listing, a defunct page, or a different branch.
A concern reaches the public page first
Some customers will tell you about a problem if they are given a simple way to do so. A request that only pushes people towards a public review, with no way to reach you privately, misses that chance.
More than one location, and no shared method
If you have more than one listing, or more than one service brand, each completed job needs to point at the right destination.
03 / What we set up
A trigger, a message, and a destination you have tested
We start from how you already know a job is finished: a booking marked complete, an invoice settled, or another milestone you can point to.
A moment that makes sense
The request should go out after the work is actually complete, not while someone is still waiting for a part or a follow-up visit.
Wording and a destination you have signed off
You approve the message, the sender name, and the exact profile or page the link opens. We test that link on a phone and on a desktop.
A way to hear a problem without gating reviews
We can include a simple way for someone to contact you if they were not happy, alongside the public request. We will not set up a star-rating gate that only sends “happy” customers to Google, or any other flow that discourages a less favourable review.
A record of who was asked, not a script for what they should say
You should be able to see that a request went out, and to stop further messages if someone has already reviewed, objected, or asked not to be contacted.
04 / How it works
Agree the moment, then send a test request
01
Pin down when a job is genuinely finished
We look at how you already close a piece of work: a completed appointment, a signed-off visit, a settled invoice, or a manual tick.
02
Write the request and choose the destination
You see the wording, the timing, the link and the private contact route, in writing, before we connect anything.
03
Send a test, including the complaint path
We trigger a request as if a job had just been completed, open the link on a phone, and walk through what happens if someone would rather contact you than leave a public review.
05 / Rules that matter
A review you asked for still has to be a genuine review
Platforms and consumer law both take a dim view of fake reviews, reviews written by the business, and schemes that hide poorer experiences. Google’s review policies prohibit fake content and attempts to manipulate ratings. We will not set up a workflow that breaks those rules, and we are not giving legal advice.
No incentives that buy a rating
A discount, a prize or a gift in exchange for a review, especially a favourable one, is a common way to fall foul of platform rules.
No filtering for five stars
Asking only the customers you already know were delighted, or routing people through a private form that only then “unlocks” a public review, is the kind of gating we will not install.
Contact details are still personal data
Using a customer’s email address or phone number to send a review request is still a use of their data. You remain responsible for it. We agree in writing which tools will send the message, and we will not send those details to a product you have not approved. See the ICO’s guidance. This is not legal advice.
A review request is not a substitute for responding to the reviews you already have, or for keeping a Google Business Profile accurate. Those tasks sit more naturally with local SEO, and we will tell you if the listing itself needs attention first.
06 / How it fits
The request belongs at the end of a completed path
If you do not have a reliable way to know that a job is finished, a review message will go out at the wrong time.
After a booking, a visit, or a settled invoice
Online booking can mark an appointment as complete. Invoicing and admin can mark a bill as settled. Either milestone can be the trigger, provided it really means the work is done, not merely that a date has passed.
Kept separate from sales follow-up
Chasing a quiet quote, and asking for a review after a job, are different messages at different moments. They should not share a sequence. See lead follow-up for the earlier path, and email and CRM automation if the underlying record is not yet in one place.
Alongside a listing and a website that already make sense
A request that points at a neglected profile, or at a website that does not match the listing, wastes the click. Local SEO and, where the site needs work, website design from £1,000, are the foundations. A £99 SEO audit is a straightforward way to check both.
07 / Pricing
Quoted to your brief
We do not sell a one-size review-request package, and we do not publish a fixed price for this work. The scope depends on the trigger, the number of locations or listings, and the tools that will send the message.
If the website itself needs work, those prices are already published: new websites from £1,000, Business multi-page websites from £2,500, optional support from £99 a month, and SEO from £500 a month. Those figures are for the services on our pricing page, not an automation subscription.
Send an enquiry08 / Guides
Helpful reading
09 / Get started
Tell us when you currently ask for a review
The most useful brief is a note on how you know a job is finished, which profile you want people to use, and how, if at all, you ask today. We will tell you whether a request process is the right starting point, or whether the listing or the earlier workflow should be tidied first.
- Scoped from your brief
- No review gating, and no writing reviews for you
- Tested, including the path for a concern
Want the wider picture first? See all business automation.
Why choose us
Review requests designed with the listing and the website
A request that points at the wrong profile, or at a page that does not match the work you have just done, is a wasted ask.
See our awards, or start with a £99 SEO audit if you would rather check the website and the public profile first.
Questions
Good to know
Is it allowed to ask customers for a Google review?
A straightforward request, after a job is complete, is a normal practice. The request should be honest, easy to ignore, and point at the correct profile. Fake reviews, reviews written by the business, and attempts to manipulate ratings are not allowed. See Google’s review policies. This is not legal advice.
Can we only ask happy customers?
We will not set up a path that only invites people you already know were delighted, or that routes “unhappy” customers away from the public page. Everyone who is asked should be able to reach the listing, and anyone who was not happy should also be able to tell you directly. We do not install review gating.
Can we offer a discount for a review?
A discount, a prize or a gift in exchange for a review, especially a favourable one, is a common way to fall foul of platform rules. If you already offer a thank-you and you are unsure whether it is acceptable, tell us in your enquiry. We may leave that part out of the automation altogether.
What if someone leaves a negative review?
They are entitled to. We can include a simple way for someone to contact you first if they were not happy, without turning that into a filter. Responding to the reviews you already have is a separate, human task, and it sits more naturally with local SEO than with the request itself.
How soon after a job should the request go out?
After the work is genuinely complete, and sometimes after a short delay if you want the customer to have the finished result in front of them. We agree that trigger with you. A request that goes out too early is worse than one that goes out a day later.
We have more than one location
Each completed job should point at the right listing. A single generic link is how reviews end up on the wrong profile. The number of locations is part of the brief, and we test the destination for each one.
Will you post or write reviews on our behalf?
No. We will not write reviews, post reviews we did not receive, or provide suggested text for customers to paste. The request asks for a genuine review; the words have to be the customer’s.
How much does review request automation cost?
It is quoted to your brief. We do not publish a fixed review-request package price; the work depends on the trigger, the listings, and the tools that will send the message. If the website needs work first, those prices are published: websites from £1,000, support from £99 a month, and SEO from £500 a month.
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Tell us when you currently ask for a review, and which profile you want customers to use. We will come back with a clear plan.