HomeWebsites for hair and beauty salons
Websites for hair and beauty salons
Websites for hair salons, barbers and beauty salons
Salon clients often book on impulse and stay out of loyalty. They want to see your work, check a price and grab a slot with a stylist they trust, often late in the evening. We design salon websites that make that easy and keep your policies clear, so there are no awkward surprises.
- Book online through your salon software
- Price lists that are simple to keep current
- Clear allergy alert test, deposit and cancellation policies
01 / How clients choose
How clients pick a salon
Salon searches are personal and visual. Clients look for a style or treatment, such as balayage, a skin fade, gel nails or a lash lift, then check photos on Instagram and your website before looking at price and availability.
Prices that are hard to find
Price lists hidden in images or out of date lead to no-shows and awkward conversations at the till.
Booking that sends people elsewhere
If the booking link is buried, clients book through a marketplace instead, or not at all.
Policies explained too late
Clients who only learn about deposits or allergy alert tests when they arrive are more likely to cancel or leave a poor review.
02 / Example design
Template preview: Velvet Fern Hair & Beauty
Meet Velvet Fern Hair & Beauty, an invented salon. Its homepage shows how a salon site can pair a strong portfolio image with booking, prices and policies.
- Book-online button in the first screen
- Price list and team links one tap away
- Policies linked from the booking step
- Photos, prices and reviews are placeholders
03 / Must-have features
Features a salon website needs
Everything here is aimed at fewer no-shows and more rebookings.
Online booking
Link or embed your salon software so clients can choose a service, a stylist or therapist and a time, day or night.
Clear price lists
Prices by service and stylist level, with “from” prices explained, laid out for phones and easy to update.
Team profiles
Each stylist or therapist with their specialisms, photos of their work and a direct booking link.
Portfolio by service
Galleries for colour, cuts, bridal, nails or brows, so clients find what they came for.
Policy pages
Deposits, cancellation, lateness and allergy alert tests explained in a friendly, plain way, linked from the booking step.
Gift vouchers
A page or link for vouchers, which helps around birthdays and Christmas.
04 / Safety and advertising
Safety, licensing and advertising points
A salon website is part of client care. These points help clients book safely and keep your marketing on the right side of the rules.
- Industry guidance and colour manufacturers call for an allergy alert test at least 48 hours before colour services, following each product’s instructions. Explaining this on your booking page avoids last-minute cancellations. NHBF guidance
- Anti-wrinkle injections use botulinum toxin, a prescription-only medicine, so the ASA does not allow them to be promoted to the public on websites or social media. Salons offering aesthetics can advertise a consultation instead. ASA guidance
- Photos used to promote beauty results must not exaggerate them. The ASA has warned that filters which alter the effect being advertised can mislead. ASA on beauty filters
- In London, many boroughs require a special treatment licence for premises offering treatments such as massage and manicures. If yours holds one, say so. CNHC: special treatment licences
- Consultation forms that ask about allergies, skin conditions or medication collect health data, which UK GDPR treats as special category data. ICO guidance
05 / Local SEO
Local SEO for salons
Salon clients almost always search close to home or work.
- Pick the most specific primary category, such as Hair salon, Barber shop, Beauty salon or Nail salon, and add others only for services you actively promote.
- Add new photos of your work to the profile regularly, organised by service.
- Ask every client for a review in the same way, for example in a follow-up after their appointment. Google does not allow free treatments or discounts in exchange for reviews. Google review policy
- Give popular services their own pages, such as balayage or lash extensions, with prices and photos.
See local SEO for ongoing help.
06 / Checklist
What a good salon website includes
A quick reference for your next website update.
- Book online button on every page
- Price list in text, with “from” prices explained
- Team profiles with direct booking links
- Portfolio galleries by service
- Deposit, cancellation and allergy alert test policies linked from booking
- Licence information where your council requires one
- Gift voucher page or link
- A privacy notice covering consultation forms
- Image-rich pages that still load quickly
07 / Cost
What a salon website typically costs
How our packages usually fit hair and beauty businesses.
Essential, from £1,000
A single page for an independent stylist or barber: prices, portfolio, policies and a booking link.
Business, from £2,500
Service pages, team profiles, galleries, policies and gift vouchers for a salon with several staff.
Bespoke, custom quote
For salon groups or clinics needing custom consultation forms, memberships or multi-site booking.
Final pricing is agreed in writing before work begins.
Our designers pay close attention to photography and typography, so your website feels as considered as your salon. See creative design and website design.
Questions
Hair and beauty salons: common website questions
Do you build websites for barbers and nail bars too?
Yes. The same principles apply: clear prices, easy booking and great photos. We adapt the design and structure to your services and style.
Can you connect our salon booking software?
Usually. Most salon systems offer a booking widget or link, and we place it so it opens straight to the right service or stylist. Any subscription to the booking platform is paid to them directly.
Where should we explain allergy alert tests?
On the price list next to colour services, on a policy page and in the booking flow, so clients know before they arrive that they may need a test at least 48 hours beforehand.
Should prices differ by stylist level?
If your prices vary by seniority, show each level clearly, for example junior, senior and director prices for the same cut, so clients understand the difference before they book.
Should we take deposits?
That is a business decision, but if you do, explain the amount, when it is refundable and your cancellation window clearly before the client pays.
A better website
starts with a conversation
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