HomeWebsites for accountants
Websites for accountants
Websites for accountants and bookkeepers
Small business owners pick an accountant they can understand. They want to know what a package includes, whether you know their sector and how quickly you reply. We design accountancy websites that answer those questions and turn interest into booked calls.
- Packages explained in plain English
- Discovery calls booked online
- Guides that answer real client questions
01 / How clients choose
How clients choose an accountant online
Most people look for an accountant at a trigger point: starting a business, a first Self Assessment, registering for VAT, or frustration with their current firm. They search for the problem, then compare a shortlist.
Services without scope
“Bookkeeping, payroll, tax” tells a client nothing about what is included, how often you meet or what they need to do.
Hard-to-compare fees
When nothing on the site hints at cost, prospects assume the worst or pick a firm that publishes a starting price.
Generic content
Thin, copied posts on tax deadlines do little. Clients and search engines reward guides that reflect your own experience.
02 / Example design
Template preview: Ledgerly & Moss Accountants
Our sample practice, Ledgerly & Moss Accountants, is fictional. We built this homepage to show how packages, credentials and call booking can sit together on one screen.
- Book-a-call button in the first screen
- Packages for sole traders and companies
- Space for professional body and supervisor details
- Prices, names and reviews are placeholders
03 / Must-have features
Features for an accountancy practice website
Designed to turn a prospect’s question into a booked conversation.
Package pages
Sole trader, limited company, landlord and VAT packages, each listing what is included, what costs extra and how onboarding works.
Discovery call booking
An online calendar for introductory calls, linked to the calendar you already use, so prospects can book without email back and forth.
Sector pages
Pages for the client types you know well, such as contractors, landlords, trades or creative businesses, covering the issues each faces.
Making Tax Digital hub
Clear guidance for sole traders and landlords on whether and when Making Tax Digital for Income Tax applies to them.
Switching accountant guide
How switching works, what the client needs to do and how professional clearance with the previous firm is handled.
Secure onboarding links
Links to your client portal or ID verification tools, rather than asking for documents by email.
04 / Professional bodies
Professional bodies and disclosures
“Accountant” on its own is not a protected title, so clients look for professional body membership and other signs that you are properly supervised.
- Only firms that meet ICAEW’s criteria may describe themselves as “Chartered Accountants” under its regulations, and ACCA has its own rules for “Chartered Certified Accountants”. We use the exact description your body allows. ICAEW use of description regulations
- Accountancy service providers must be supervised for anti-money laundering, either by a professional body such as ICAEW or ACCA, or by HMRC. Naming your supervisor is a simple trust signal. GOV.UK AML supervision
- The Provision of Services Regulations 2009 require firms to make certain information available, such as legal form, VAT number, professional body and, where relevant, professional indemnity insurer details. A website page is a convenient place for it. ICAEW helpsheet
- From 6 April 2026, sole traders and landlords with qualifying income over £50,000 must use Making Tax Digital for Income Tax. Clear guides on this answer a question many prospects are asking. GOV.UK Making Tax Digital
- Onboarding forms and ID checks involve personal data, so your site needs a privacy notice under UK GDPR and a secure way to collect documents.
05 / Local SEO
Local SEO for accountants
Many practices serve clients nationally, but local searches still bring in some of the best-fit enquiries, especially from small businesses that like to meet in person.
- Choose Accountant as your primary Google Business Profile category, adding categories such as Bookkeeping service or Payroll service where Google offers them and they reflect your work.
- Write sector pages around the questions those clients actually ask, not around keywords.
- Ask clients for reviews after onboarding or year-end, in the same way for everyone and without incentives. Google review policy
- Keep your practice name consistent with your professional body directory listing, which is often one of the first results for your name.
Guides and sector pages are part of our SEO services.
06 / Checklist
What a good accountancy website includes
A quick reference for your next website review.
- Packages with clear inclusions, and starting prices if you publish them
- Online discovery call booking
- Sector pages for your core client types
- Professional body membership described accurately
- Your anti-money laundering supervisor named
- Provision of Services information and terms of business
- A Making Tax Digital guide for sole traders and landlords
- A switching accountant page
- A privacy notice and secure document upload
07 / Cost
What an accountancy website typically costs
How our packages usually fit a practice.
Essential, from £1,000
One page for a sole practitioner or bookkeeper: services, packages, credentials and call booking.
Business, from £2,500
Package, sector and guide pages, plus discovery call booking and team profiles.
Bespoke, custom quote
For quote calculators that price a package from turnover and transactions, or integration with your practice management software.
Final pricing is agreed in writing before work begins. Our £99 SEO audit is a low-cost way to see what your current site is missing.
We keep practice websites calm, organised and quick to update, which is how clients expect their accountant to be. See website design.
Questions
Accountants: common website questions
Should we publish our fees?
It is your decision, but starting prices or a range for common packages help prospects self-qualify. Explain what affects the final fee, such as turnover, number of transactions and whether you handle VAT or payroll.
Can you connect the website to our booking calendar?
Yes. We can add online booking for discovery calls and connect it to the calendar you already use. Third-party software fees are separate unless your quote includes them.
What should we say about Making Tax Digital?
Explain who it applies to, when, and what the client needs to do, in plain English with a link to HMRC’s guidance. Calm, accurate information works better than scare tactics.
Can we describe ourselves as chartered accountants?
Only if your firm meets your professional body’s rules for that description. We use the exact wording you confirm and can link to your entry in your body’s directory.
Do you write the tax guides?
We can draft and structure guides as part of our SEO service, but a qualified member of your team should check every guide for accuracy before it goes live.
A better website
starts with a conversation
Book a £99 SEO audit
Let's discuss your next website
Send us your business name, a brief description of what you'd like to achieve, and your preferred budget, and we'll be in touch soon.