Logo design for small businesses
Logo design for small businesses that works everywhere
A distinctive logo that feels right for your business and still works on a social avatar, a website header, a van or a printed sign. Designed around your brief, with the files you actually need.
- Logo concepts and refinement
- Colour and monochrome versions
- Files for web, social and print
Priced on enquiry. Scope and price are agreed before we start.
What makes a good logo
A logo that does its job
A small business logo has to work hard. These are the tests we design against.
Simple enough to remember
A clear shape and a few well-chosen details are easier to recognise than a busy illustration.
Readable at any size
It should still work as a tiny social avatar or favicon, not only on a large banner.
Works in one colour
A logo that relies on colour or gradients can fall apart on a receipt, a stamp or an embroidered shirt.
Right for your customers
The style should suit your sector and the people you want to attract, not just current design trends.
Different from competitors
Customers should be able to tell you apart from the business down the road.
Ready for everything else
Your logo sets the tone for your website, ads and documents, so it needs to work with the rest of your brand.
What’s included
Everything you need to use your logo
Every logo project includes the essentials, so your new identity is ready to use from day one.
Logo concepts and refinement
Initial concepts based on your brief, then refinement of the chosen direction.
Colour and monochrome versions
Versions for light and dark backgrounds and for single-colour use.
Versions for small spaces
Simplified versions for social avatars, favicons and other small spaces.
Files for web, social and print
Final files in the formats you need for your website, social media and printed materials.
Simple colour and font guidance
A short guide to your colours and fonts, so your brand stays consistent.
How it works
A clear brief. A considered result
A simple process, so you always know what happens next.
Understand the brief
Your business, your customers, your competitors and where the logo will appear.
Concepts
A set of distinct directions to choose from.
Refine
We develop and refine the chosen direction against the agreed brief.
Final files
Every agreed version and file, ready to use.
After the logo
Put your new logo to work
A new logo is a good moment to make the rest of your brand consistent.
Ads that match
Our static ad creatives use your new identity, with a short headline, the price and one button.
Presentations and documents
Pitch decks, proposals and reports designed to match. See creative design.
Your website
Check whether your website still matches your brand with a £99 site audit, which reviews design and brand consistency alongside speed, Google visibility and mobile.
Pricing
Priced on enquiry
Every logo project is different, so we quote for exactly what you need.
Quoted to your brief
Tell us whether you need a new logo or a refresh, and where it will be used.
Agreed before we start
Scope and price are agreed up front, so there are no surprises.
Ready for web, social and print
Final files in the agreed versions and formats.
Already have a website?
Start with a £99 site audit
Your website is often the first place customers see your brand. A £99 site audit reviews your whole website, including design, first impressions and brand consistency, alongside speed, Google visibility and mobile, with prioritised fixes within 2 working days.
- Your whole website reviewed
- Design and brand consistency checked
- Prioritised fixes within 2 working days
Site audits are open to clients everywhere, including the United States.
Related reading
Helpful reading
Questions
Good to know
How much does logo design cost?
Logo design is priced on enquiry and quoted to your brief, depending on what you need, such as a new logo or a refresh, and the versions and files you need. Scope and price are agreed before we start.
Can you refresh my existing logo?
Yes. If your logo still has recognition worth keeping, we can refine it so it works better at small sizes and across your website, social media and print.
Will my logo work on social media and as a favicon?
Yes. We design versions for small spaces, such as social avatars and favicons, as well as your main logo.
What files will I receive?
Colour and monochrome versions of your logo, with files for web, social and print, plus simple guidance on colours and fonts.
Do you check whether my logo can be registered as a trade mark?
No. We don’t carry out trade mark searches or give legal advice. If you plan to register your logo, check with the UK Intellectual Property Office, or the US Patent and Trademark Office for the United States, or speak to a qualified adviser.
Do you work with clients in the United States?
Yes. Logo design and creative work are open to clients everywhere, including the United States. Website design and build projects are only available to clients outside the United States, because our build contracts are built around UK law and we can’t yet meet the separate US legal requirements.
Start your logo project
Let’s design a logo that lasts
Tell us about your business, your customers and where your logo will be used.
- Priced on enquiry
- Scope and price agreed first
- Files for web, social and print
Prefer email? Write to hello@webbuilderagency.com.