How much does a website audit cost in the UK?

Why website audit prices vary so much

Search for a website audit and you will find everything from free instant reports to large consultancy projects, all called an audit. Before you compare prices, it helps to know what actually drives the cost, because that tells you what you are paying for and whether it will help your business.

1. Automated scan or human review

Automated tools crawl your pages and produce a long list of warnings in minutes. They are quick, but they cannot tell whether your homepage explains what you do, whether your contact form actually reaches your inbox or which of fifty warnings really matters. An audit where a person reviews the site, tests it like a customer and decides what to fix first takes more time, and that time is a large part of the price.

2. How much of the site is covered

Some audits look at your homepage only; others review every page. Coverage matters because problems often hide on the pages people land on from Google, such as a service page, a blog post or a product page. Ecommerce stores built on Shopify or WordPress usually have more pages, more templates and a checkout to test, so check that the audit covers the whole site rather than a sample.

3. What areas are checked

A pure SEO audit focuses on how search engines find and understand your pages. A wider website and SEO audit also looks at speed, mobile layout, forms and calls to action, security basics and whether your privacy and cookie policies match what the site does. A broader scope takes longer, but saves you buying several separate reports.

4. How the findings are reported

A raw export of errors is cheap to produce and hard to use. A report written in plain English, with screenshots, a clear priority for each issue and a practical fix, takes longer to write but saves you hours afterwards. It also means you can hand the report straight to your developer without translating it first.

5. Turnaround and follow-up

Some suppliers deliver in days, others in weeks. Some include a call to talk through the findings; others charge extra for any follow-up. Neither is wrong, but you should know which you are getting before you pay.

Free audit tools versus a paid audit

Free tools are a sensible place to start. Google PageSpeed Insights shows how quickly your pages load on mobile and desktop, and Google Search Console shows which pages are indexed and any problems Google has found. Our guides on why your website is slow and why your website is not showing on Google explain how to use both.

The limits appear when you try to act on the results. Free tools rarely rank issues by business impact, they cannot judge whether your content persuades visitors to get in touch, and they will not fill in your contact form to check it works. If you have the time and confidence to decide what matters, free tools may be enough. If not, a paid audit usually saves hours of guesswork.

What a good website audit should include

Whatever you pay, a useful audit should cover the areas that affect whether people find you, trust you and contact you:

• Speed and Core Web Vitals, on mobile as well as desktop
• SEO foundations, including page titles, descriptions, headings, indexing, your sitemap and broken links
• Mobile layout and design, including how clearly you explain what you offer
• Forms, links and calls to action, tested the way a customer would use them
• Security basics, such as HTTPS across the whole site
• Policies and website basics, such as a privacy policy, a working cookie banner and easy-to-find contact details

Above all, it should end with a prioritised list of fixes, so you know what to do this week and what can wait.

Questions to ask before you pay for an audit

1. Does the audit cover my whole website or only some pages?
2. Is it reviewed by a person, or is it an automated report?
3. Which areas are checked: SEO only, or speed, mobile, forms and policies too?
4. Will every issue have a priority and a practical fix?
5. Can I see an example report before I buy?
6. How long will the report take, and is anything charged on top?

What our website audit costs

We keep our pricing simple. Our website and SEO audit costs £99 as a one-off payment and reviews your whole website across six areas: speed and Core Web Vitals, SEO and Google visibility, mobile and design, forms and links, security basics, and policies and website basics. You receive a prioritised report, with annotated screenshots and a practical fix for every issue, within 2 working days. You can see an example audit report before you book.

Audits are open to businesses in the UK and the United States, and we audit ecommerce sites as well as service businesses. If you then accept our quote for a new website build, or sign up to an SEO plan with a minimum term of 6 months, within 30 days of the date we email your report, we take the £99 off your first invoice. There is one credit per audit and no cash alternative, and US clients can use the credit against an SEO plan only.

Is a website audit worth it

An audit is most useful when you are about to make a decision. If enquiries have dropped, if you are thinking about a website redesign, or if you are weighing up SEO services, an audit tells you where the real problems are before you spend more. Sometimes it shows that a few targeted fixes are enough. Sometimes it confirms that the foundations need replacing, in which case our guide to how much a website costs in the UK will help you plan the next step.

For comparison, our website builds start from £1,000 and £2,500, and SEO starts from £500 a month. A £99 audit is a small, fixed cost that helps you decide which of those, if any, you need.

Quick answers

Not sure what’s holding your website back? Get your whole site reviewed for £99, with prioritised fixes in 2 working days. Book a site audit for only £99.